Pay attention to the top locations in your campaign reports and audience dashboard to see which regions respond best to your content. Connect your store to track additional statistics like total orders and revenue.Ībout Open and Click Rates Determine top locations and send time Consider statistics like opens, clicks, forwards, and social performance. Monitor your engagement for each campaign, as well as engagement over time, to get a sense of how your content resonates with your subscribers. My subscribers aren't receiving my campaigns. If you notice a large number of emails aren't being delivered, your campaigns may be getting blocked by firewalls or spam filters. Monitor deliveriesĪfter you've given your subscribers a few hours to respond to your campaign, it's a good idea to monitor delivery in your campaign report. Here are some things to consider as you evaluate your sent campaigns. Although this won't help you improve your sent campaign, it'll give you the data you need to make informed email marketing decisions in the future. Use your campaign reports, stats overview, and audience dashboard to track trends and return on investment (ROI) over time. It's important to evaluate your campaign statistics after every campaign you send, so you can determine how the performance of a campaign compares to what's normal for your organization. To learn how, checkout Create a Campaign. Test with Inbox Preview Send your campaignĬrossed all your t's and dotted all your i's? Great! After you've completed this checklist, you're ready to hit that Send button. If you're a paid user, try our Inbox Preview tool to see what your campaign will look like in different email clients. Why We Require an Unsubscribe Link Preview and testĪfter you've thoroughly checked your audience, setup, and content, use our preview and testing tools to make sure your campaign displays as expected. Make sure you've included the required unsubscribe link in your campaign. Use our built in Link Checker to scan for broken links, and click each link yourself to make sure they point to the URL you want. Upload, Add, and Edit Images in CampaignsĬollaborate on Campaigns Check for broken linksĭouble-check that all the links in your campaign are valid and point to the correct URLs. If you're using merge tags in your campaign, review the default values in your audience.Īfter you've checked all of this yourself, we recommend you ask a friend or colleague to look over your campaign, as well. Review the text for typos, make sure images are the correct size and include alt text, and check for any spammy words or phrases that might affect your campaign delivery. In the Content section of the Campaign Builder, click Edit Design to proofread your campaign content one more time before you send. Turn on Conversations in the Settings & Tracking section if you want to track replies, or make sure you have access to the From email address to receive direct replies to your campaign.Īdditional Tracking Options for Campaigns Proof Your Content Review your subject line, campaign information, tracking options, and social share settings in the Campaign Builder. Make sure you’ve set up your email campaign properly. The Importance of Permission Review your campaign setup If you're sending to a segment, review the conditions and subscriber count to make sure you've set up your segment correctly. Make sure you've selected the correct audience and that you have permission to send to those contacts. Go to the To section of the Campaign Builder to confirm that you're sending to the right people. Here are some things to check before you send an email campaign. It can help calm your nerves if you know you've done everything you can to ensure a successful campaign. We know pressing that Send button can be intimidating, no matter how many times you've sent to your audience. In this article, you'll find recommendations that can help you get the most out of your email marketing. But there are some things to pay attention to before and after you send that can help your campaign performance. This all depends on your business, your content, and your audience, so it's not an exact science. It can be hard to know when you're really ready to send your email campaign, and how to determine the success of that campaign after you send.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |