![]() Front and center, though, is their iconic “31,” again surrounded by a circle to underscore its importance. They stuck it out with their original logo until the 90s, when they opted for a more modern, minimalist style and a more focused color scheme of pink and blue. It was always a smart choice to include that number in their logo so ice cream fans would associate the Baskin-Robbins name with a multitude of flavors. We don’t even need to tell you how many, because their branding has done its job over the years. But the Baskin-Robbins logo evolution is a case of improving on the original rather than “fixing” it.įrom the start, the main selling point of Baskin-Robbins, compared to rival ice cream vendors, was their wide selection of flavor options. The first logo Baskin-Robbins used isn’t bad per se, merely outdated. Baskin-Robbins logo evolution from 1945 to today ![]() And thanks to their brand awareness, not to mention an appropriate choice of logo imagery, they can safely remove their name from the logo and consumers still know who they are. As warm colors, yellow and red both energize and invigorate the viewer, which complements their dynamic use of leading lines discussed above.įrom their introduction of color, Shell’s logo evolved to become more minimalistic-smoother edges, less details and a bolder outline. In 1948, Shell introduced their iconic yellow-red color scheme, which makes sense considering the psychology of color and technology in that era allowing easier color printing. The choice of yellow and red is an interesting one-this color pairing is usually reserved for the food industry (McDonalds, Denny’s, etc.). Today’s Shell logo features a series of leading lines pointing to the near-center of the design, a design technique that makes the logo, and the brand by extension, seem more dynamic and active. What’s really interesting, though, is we see the origin of the ridges that exist in their modern-day logo. Although it’s done in a realistic style, those kinds of details aren’t as popular nowadays because they’re hard to make out at a distance and a lot is lost when replicating them at smaller sizes, like smartphone icons. Here we see the definitive, front-facing shape of the popular shell logo, which removes much of the ambiguity over what the object actually is. That original shell comes from 1900, and it wasn’t until 1904 that we see something recognizable to today’s version. Long gone are the days of literal logos, where a company called Shell could just use an ambiguous illustration of a seashell and that was enough to satisfy consumers. Shell logo evolution from 1900 to today If you’re planning a logo redesign and want some pointers, or if you just want to see for yourself how ridiculous Canon’s original logo was, below we offer nine logo evolution examples from famous brands. If a brand wants to come across as modern or cutting edge, they need to regularly redesign and update their logo by modern standards. What was spiffy, neato and keen in the 1950s, brought into present day just looks kind of weak sauce. Heart, Body & Mind Home Care.Brands need to evolve to stay relevant-and so do their logos. If you’re looking for an affordable, knowledgeable, competent website design company, you would be doing yourself a disservice if you don’t take a minute to give Martha a call. We’ve learned to trust Martha, James and the M5 team with our business and that’s why we won’t partner with anyone else. M5 designed our client presentation portfolio, company brochure, rack card, business cards, professional client handouts, referral card and there’s more marketing collateral in the works. M5 Design Studio is more than just an Orlando website design company though. We frequently receive compliments from people who call our office and think that we’re a national company because they checked-out our website. It rivals websites that cost several thousands of dollars but it was very affordable and easy to update and maintain. The website is visually engaging, professional and mobile friendly, we can’t be happier with the outcome. Martha and James at M5 Design Studio took our ambitious website concept from the idea stage to reality. Although M5 is an Orlando website design company you don’t need to be a local business to benefit from their friendly, professional and attentive services. M5 Design Studio is a hidden gem within the vast world of website design and technology companies.
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